Professional Summary
Results-driven senior leader with 30+ years of experience across payments, digital products, fintech, and technology operations in the US, Mexico, and Latin America. Proven track record of launching and scaling innovative platforms — contributing to 3 successful startup acquisitions — while building and leading cross-functional teams at both high-growth startups and global corporations, including Mastercard. Uniquely positioned at the intersection of business strategy and technical execution, with deep expertise in payments architecture, product management, digital transformation, and P&L ownership. Recognized among the Top 100 Fintech Leaders in Latin America. Currently focused on Director or VP-level opportunities in Payments, Product, or Fintech where deep technical fluency and executive leadership experience intersect.
Professional Experience
Head of Payments
12/2022 – 01/2024
Hola Cash (Acquired)
Mexico City
- Co-designed and built a multi-acquirer, multi-channel payments aggregator combining best-in-class security with a flexible, scalable architecture from the ground up.
- Implemented smart operational dashboards enabling data-driven decision making across strategy, risk, and operations leadership teams.
- Led payments and operations through the company’s growth and fundraising phase, contributing directly to its successful acquisition.
Payments Senior Analyst
06/2020 – 11/2022
GMSectec
Mexico City
- Architected the Global Acquirer Risk Standards (GARS) compliance platform for GMSectec, enabling 100+ Visa merchants across multiple markets to audit and maintain regulatory compliance at scale.
- Built an Issuer Transaction Monitoring & Fraud Alert Management SaaS, providing financial institutions real-time fraud detection and response capabilities.
Payments IT Leader
05/2019 – 05/2020
Nacional Monte de Piedad
Mexico City
- Directed payments technology initiatives and innovation programs for one of Mexico’s most recognized financial institutions.
- Managed cross-functional teams to modernize payment systems and introduce digital channels aligned with institutional strategy.
IT Head for Digital Distribution
07/2018 – 05/2019
AXA Group
Mexico City
- Directed multiple scrum teams and projects for digital transformation initiatives that helped migrate company operations through new and enhanced digital channels and services.
- Partnered with business stakeholders to build e-commerce & marketplace insurance products.
Product Head & Acting CTO
01/2018 – 06/2018
MobileCard (Acquired)
Mexico City
- Directed engineering team’s integration with payment processing gateways, enabling the company’s core product value proposition and go-to-market launch.
- Owned technical product strategy — designing innovative payment flows and forging key technology partnerships that differentiated the platform in a competitive market.
- Provided executive technology leadership as Acting CTO, bridging product vision with engineering execution through a successful acquisition outcome.
Payments & Innovation Lead
01/2017 – 12/2017
Coca-Cola
Mexico City
- Led IoT integration initiatives connecting field operational data with analytics and automation workflows, improving visibility and efficiency across distribution and commerce operations.
- Enabled a new mobile Point-of-Sale (m-POS) payment channel, expanding digital payment acceptance and modernizing the payment experience at the point of distribution.
Head of Emerging Payments (GeoNorth)
12/2015 – 01/2017
Mastercard
Mexico City · MX · Central America · Caribbean
- Led API adoption and digital payments integration strategy across startups and engineering teams in Mexico, Central America, and the Caribbean, identifying and closing high-value integration opportunities.
- Drove the regional launch of Masterpass Digital Wallet and MDES tokenization, directly enabling Apple Pay rollout and accelerating contactless payment adoption across GeoNorth.
- Hosted the Masters of Code hackathon in partnership with AngelHack, activating the regional developer and startup ecosystem through the Mastercard StartPath acceleration program.
Country Manager
01/2013 – 11/2015
Taxibeat (Acquired)
Mexico City
- Held full P&L ownership for Mexico market entry and growth of the Taxibeat ride-hailing platform, managing product localization, marketing, driver operations, and customer support.
- Scaled from launch to 100,000+ monthly rides with 1,000+ active drivers within two years of market entry.
- Automated payment collection and disbursement flows, improving platform efficiency and driver retention.
Head of Operations and Engineering
01/2010 – 12/2012
Mobile Financial (a Mastercard/Telefonica Venture)
Mexico City
- Oversaw day-to-day technology operations and engineering team, aligning platform development with business and product priorities.
- Led infrastructure and systems improvements to support mobile financial services delivery at scale.
- Built and certified the first USSD/P2P mobile payments platform in Latin America, serving over 9 countries.
IT Leader — Working Capital & Fleet Services
01/2007 – 12/2009
GE Capital
Mexico City
- Led technology delivery for fleet management and working capital financing products, coordinating between business units and engineering teams across Asia, Europe, and America.
- Managed systems integrations and platform enhancements in a fast-paced, process-driven financial services environment.
- Developed the public website and integrated B2B services for the portfolio’s full life-cycle, managing millions in assets.
E-business Deputy Director
01/2005 – 12/2006
HSBC
Mexico City
- Served as deputy lead for the bank’s e-commerce division, overseeing digital channel strategy, platform operations, and vendor relationships.
- Drove adoption of online banking and digital payment products across a broad retail customer base.
E-commerce Director
01/2002 – 12/2004
Aviacsa Airlines
Mexico City
- Built and managed the airline’s e-commerce channel, one of the earliest digital booking platforms in the Mexican aviation market.
- Owned the full digital sales funnel — from platform development to online payment processing and customer experience.